For Pure Taste, we crafted both the brand identity and the Shopify webshop from the ground up. The visual design reflects the brand’s artisanal and Mediterranean character, while the online store offers a seamless user experience with thoughtful navigation, clear product storytelling, and a strong connection to their physical locations in Amsterdam and Zutphen. The result is a clean, consistent and scalable e-commerce platform that brings the values of Pure Taste quality, hospitality and authenticity to life.